Monday, 12 March 2012

If You Don’t Measure You Can’t Control...Basic Pasture Management!

What’s going on? Have New Zealand dairy farmers taken their eye off the ball…..or even worse “lost the plot”? What has happened to their famous pasture grazing skills?
 Throughout the low cost pasture dairying world NZ farmers have a reputation of being expert grazing managers & very efficient users of low cost pasture. Is this still true? From my observations I’d say it’s no longer the case that NZ farmers are the best in the world.
In fact I’m appalled at what I’m seeing on most dairy farms. Most NZ dairy farm pastures I’ve seen are a total mess with little evidence of good pasture husbandry practices or care.
There is blatant evidence that few NZ dairy farmers do regular weekly measurements.
Therefore it follows that few are using the pasture management tools. The “Pasture Wedge Graph Concept” was developed back at Matamata in 1976 with NZ Dairy Board Discussion Groups & the clever mathematics worked out at Lincoln University Dairy Farm decades later. Drs C. P. McMeekan (From Grass to Milk), John Hutton, Arnold Bryant & Des Clayton from Ruakura would be equally shocked to see the state of today’s pasture management skills, as would Dr Ray Brougham (ex Director of Grasslands) & Dr Colin Holmes (ex Massey University). These gentlemen were the “Research Pioneers” who built NZ’s reputation as global best practice in dairying pasture management. People like Mac McKenzie & Don Johnson demanded of the Consulting Officer team that the extension focus of every Discussion Group was efficient pasture utilization, low costs & farm profit.



I think “Global Best Practice Dairy farm Pasture Management” now belongs to the low input pasture based dairy farmers in the UK & Ireland. The world’s best pastures are to be found either in the UK or France NOT New Zealand. In more difficult climates the dairy farmers in Victoria Australia are outstanding.
So why are the Discussion Group farmers in the UK & Ireland now world leaders in pasture management? Firstly the vast majority measure pasture every week & the data is recorded in Pasture Wedge Graph programs, many of which now are “internet cloud” based, so groups can share the information & gain extra efficiencies. Group members wouldn’t dare attend group days without pasture measurement data including growth rates, daily demand & of course their pasture wedge graphs. Farmers take enormous pride in their pastures & the care of those ryegrass/white clover pastures. Many organic dairy farmers lead the way in understanding why soils & soil organic matter in particular is so important to good pasture management. Many farms are under environmental restrictions (read enforced lower stocking rates) yet still produce outstanding pasture. Most would fully understand Danny Donaghy’s “Three Leaf System” of Ryegrass grazing & how this changes throughout the year. Many would monitor soil temperatures during the year to better understand leaf appearance rates & how it is changing. Danny has recently arrived at Massey University & is now Professor of Dairy Science.
The work of the NZ Dairy Consultants working in Ireland & the UK has been critical to those farmers now being global leaders in grazing & pasture management. People like Alastair & Sharon Rayne, Leonie Guiney (nee Foster), Lynaire Ryan, John Simmonds, Mark Blackwell, Carol Doak (nee Gibson), Paul Bird & more recently Adrian van Bysterveldt have had a massive impact.
Crucial to their success has been a strong network of Discussion Groups & vigorous "Championing of low input farming" leadership & focus on grazing management. http://www.agresearch.teagasc.ie/moorepark/Publications/pdfs/Open%20Day%20Moorepark%202009%20Grazing%20Manual.pdf 
 In Ireland there has been a real effort by researchers, extension staff & consultants to get as many farmers measuring & monitoring pastures weekly. This is supported now by internet cloud providers like “AgriNet” http://www.agrinet.ie/  which has excellent pasture wedge graph capability. Strong consultancy groups like the Grazing Musketeers are pushing on with Discussion Groups & honing the pasture management skills in both Ireland & the UK. http://www.grasstec.ie/sub.php?page=10&panel=3  


What I don’t understand is what has happened in NZ. The past research at No. 2 Dairy Ruakura & the Lincoln University Dairy Farm http://www.siddc.org.nz/index.htm  & past Consulting Officer efforts http://www.dairynz.co.nz/file/fileid/26914  have focussed on good pasture management & high utilization. I’m told that now fewer than 20% of dairy farmers regularly measure & monitor (pasture wedge graph) pastures. Why? Why don’t NZ farmers passionately care for their pastures? Where’s the pride in having spectacular pastures gone?

Let’s be clear about my criticism…..”If you don’t measure you can’t control” eyeballing pastures simply isn’t good enough. You need to know growth rates & daily demand. You need to know what’s going to happen next week & 2 weeks out. You need to know the current ryegrass leaf emergence rate by looking into pasture regularly to check the tillers. You should in my view be monitoring soil temperature regularly on your farm.
 Pasture measuring be it with a Plate Meter or CDax http://www.c-dax.co.nz/  should be done in my view by a senior Manager or the Farm Owner....the Pasture Wedge Graph is a communication tool for all Farm Staff or Consultants. Walking the farm has huge benefits if done weekly. To be honest I haven’t seen much evidence of any of these “Global Best Practices” in NZ lately. I’m sure there are some people & some advisers who are doing this every week & these comments are obviously not aimed at you.
 I suppose it’s nothing to do with the saying “Production is Vanity. Profitability is Sanity”…………..no surely not! Yeah Right!






Sunday, 4 March 2012

We All Cast Our Shadow on The Environment..NZ Landcare Trust Conference

  “We are born into the shadow of our parents & eventually we create our own shadow”. Powerful story telling from George Matthews (a NZ Landcare Trustee) opened the NZ Landcare Trust Conference in Hamilton NZ.
Although his Maori proverb has to do with life itself….we all do cast our shadow on the environment in which we live & farm. Our Earth’s environment is in trouble. It was Albert Einstein who said that …” Insanity: was doing the same thing over and over again and expecting different results.”
 We need to see farmers as the solution rather than the problem. A cultural change of attitude is now necessary to stop accelerating deterioration in water quality of our rivers in New Zealand. The blaming game needs to stop as its creating rifts between city & country. We need to view improving the environment as a joint responsibility.
We need to work together as communities both city & country/European & Iwi (Maori) together side by side.

Last week at the NZ Landcare Trust conference they appointed 6 “Landcare Ambassadors”. Their task is to help move communities both rural & urban to change to a better environment with better water quality & more biodiversity where we live & farm. http://www.landcare.org.nz/  These new Ambassadors have all excelled in their own rural communities in leading by example, to show that if the whole community can work together improvements are possible & the environment will respond to the care & attention. These outstanding Landcare Trust leaders have made big changes on their own farms but equally they have led their local communities to all contribute & “come onboard”. The worldwide Landcare movement is about rural & urban communities working together in small groups such as landowners in the same water/river catchment. Landcare is a wonderful model for improving & creating a sustainable environment. The challenge is to change farmer’s mind-set from one of “Stoic Independents” to a shared community responsibility & engaging with the non-farming sector. “Collaboration not Conflict”!
Landcare provides an opportunity for those who care & want to contribute to a better environment. I'd like to see many more farmers attend the NZ Landcare Trust Conference.
The majority of farmers in Australia belong to a local Landcare group & I’d like to see this happen in New Zealand & in fact in every country throughout the world. It’s about getting people to act, not because they have to but because they really care.
The six NZ Landcare Trust Ambassadors are: - Helen Moodie (a DairyNZ Consulting Officer) & her partner Todd Hamilton- Whangarei Heads, Andrew Hayes (Waikato Dairy farmer), Sue Brown (Aorere Dairy farmer), Fred Lichtwark Whaingaroa Harbourcare Raglan, Doug Avery Malborough, & Geoff Crutchley from the Upper Taieri River.
 It’s great that this list includes two dairy farmers, one DairyNZ Consulting Officer & the Whaingaroa Harbourcare project at Raglan involves a lot of local dairy farmers. Those who are quick to criticise dairy farmers should take note that dairy farmers are also leading the way to work with their communities in innovative ways to improve the quality of water in lakes, rivers & harbours. http://www.landcare.org.nz/Landcare-Community/Whangarei-Heads-Landcare-Forum  This is a good news story for NZ dairy farmers!
However NZ dairy farmers can’t rest on the laurels of the NZ Landcare Trust Dairying Ambassadors.
All NZ dairy farmers need to smartly fence off all waterways & it is important that these are planted with appropriate trees. This is to prevent it becoming a weed problem, to protect the stream banks & finally to help keep the water temperature cool. This is only the start of a long journey to improve the environment.
NZ dairy farmers need to accept that intensification & increased dairy cow numbers in many parts of NZ is having a detrimental impact on the environment through the Nitrogen loading.
One positive step all dairy farmers can take is to organise a whole farm plan which identifies the different soils & combine this with land capability maps. This will identify which areas of the farm you may need to change the land use e.g. plant trees on some steep slopes or fence off wetlands. These steps are not a backward step but rather will enhance the aesthetic appearance, protect & increase the long term land values of the farm.
At the NZ Landcare Trust Conference the Northland Totara Working Group presented a compelling argument for dairy farmers using Totara on many of their steeper poor pasture areas on farms throughout NZ as Totara is an incredibly versatile species.
http://www.nzwood.co.nz/species/totara Information on how to use Totara, which trees to plant on stream banks & how to create wetlands can all be gathered from your local Landcare Trust Officer. http://www.landcare.org.nz/Contact-Us  
Since I worked in Australia when the Australian Landcare movement http://www.landcareonline.com.au/  started back in the 1980s I have been a huge fan & advocate for all farmers to join or form a local Landcare group. Today there are many urban groups as well & this is fantastic!
So do you belong to a local Landcare group? If not you need to as your farm will benefit & you will be helping to change the environment for the benefit of everyone especially your grandchildren!

Saturday, 25 February 2012

Australian Dairy Conference...The Use of Social Media by Dairy Farmers

“Consumers don’t care how much you know until they know how much you care!” This was one of the powerful messages from Charlie Arnot CEO of the Centre of Food Integrity (@foodintegrity, @charlie_Arnot) presented at the Australian Dairy conference (#ausdairy) in Warragul, Victoria, Australia. Charlie spoke of the need for all farmers to acquire a “Social License to operate” by building trust with not only the local community but in fact all consumers & customers of the food farmers produce.  http://www.foodintegrity.org/    
 Trying to defend farmers & farming practices by arguing with science or attacking the attackers is clearly failing. We need to demonstrate our commitment to practices that are sustainable, ethically grounded, scientifically verified & economically viable. To breakdown the urban disconnect with farmers will take a massive effort as well publicised environmental damage, breaches of animal welfare & negative public images of farming & farmers is very difficult to counter with genuine good news from farmers following “global best practice”.



Prof. John Ikerd, from University of Missouri, Columbia strongly debated the world trends of industrialisation of farming. Industrial scale farms have contributed he argued, to the financial crisis of many family farm businesses & impacting negatively on the environment & ecology. John believes this has enraged the mistrust of farming practices by non-farming people. Nor did he believe that most farmers & their families wanted to farm in that way, especially under corporate control. Perhaps it’s time to look at new relationships between farmers & consumers? John Ikerd suggested the audience at the Australian Dairy Conference (#ausdairy) seriously consider new models such as “Vertical Cooperation”….. That we look at the historical purpose of farming to move forward in a new direction. Farming has always had a multi-dimensional meaning: - a social dimension, an ethical dimension of sustainability (a genuine love of animals, pastures & soils) as well as providing healthy good quality food. Maybe it’s time to rediscover the “real culture of farming” & that “The past is the future”. These are challenging concepts to take on board as dairy farmers face increased volatility of milk prices & changing markets (the growth markets in the next decade are in emerging countries especially in Asia).


The ADC conference featured many discussions about farmer’s use of new technology & social media. There were sessions devoted to smart phone use & training in the use of twitter & blogging. Courtney Sullivan (Neilson, Australia) had surveyed Australian consumers about their knowledge of dairy farming & perceptions of how dairy foods are produced. This session about “Reconnecting the Disconnect” also included Nuffield Scholar Graeme Nicoll speaking about his efforts in “Agvocacy”.  http://montrosedairy.com/   (@hoddlecows) Graeme writes about his pasture based dairy farm in south Gippsland.

Marian MacDonald ( http://milkmaidmarian.com/   (@milkmaidmarian) on the last day led an interesting training session on twittering & blogs. She writes a very popular blog about her family dairy farm & she has considered ideas about how farmers can use social media such as twitter to become advocates for good farming practices. During the training she had helpful support from Ron Paynter (@payntacow) another dairy farmer using twitter.

Throughout this blog I have used the sign @(twitter names) and #hashtags (these are used by twitter to indicate grouping of similar discussion topics….or topics you can search on twitter. For example if you want to search discussion at the Australian Dairy Conference search using #ausdairy.

Finally I’d like to mention the brilliant “Cows Create Careers” Program run by Deanne Kennedy & John Hutchison. During the ADC Conference secondary school children from 5 Australian States presented Video TV Adverts aimed at getting a higher farmgate price for milk. I thought this was amazing! The Cows Create Careers program is run in schools to encourage employment choices in the dairy industry. It clearly has a very important role in Australia in Reconnecting the Disconnect between the urban consumers & dairy farmers. http://www.thepeopleindairy.org.au/projects.htm  


PS The best TV Video Advert was produced by Cessnock High school from NSW. I thought this was very clever & innovative……guys you were amazing!

Sunday, 19 February 2012

Smart Onfarm Management is Good Risk Management

Simple low cost On farm management changes can substantially contribute to a better environmental outcome. This is a really powerful & positive message to come out of the Massey University’s Fertilizer & Lime Research Centre’s conference held last week at Massey’s campus at Palmerston North, NZ.

Over 3 days there were papers from researchers, consultants, farmers, Regional Councils, the fertilizer industry & environmental groups…..most papers focussed on issues related to efficient nutrient management & the environmental consequences of mismanagement. The most positive take home message was that if we all work together as a community (that includes farmers & town people) we can greatly improve the NZ environment including the much discussed water quality. That’s a powerful & positive message too!


There is no better example than the great presentation by Dr Richard McDowell from AgResearch at Invermay.
Richard stated very clearly that smart on farm changes to farm business management could reduce Phosphate (P) losses at little cost to a level near the “natural” baseline. The “natural baseline” is the level that would occur if there was no farming on or near the waterways.


Essentially it is a matter of identifying P losses, locating the “sources of P loss” & then understanding the transport mechanisms e.g. runoff causing the elevated water phosphate contamination. So there are losses in the soil related to excessively high Olsen P. This will be different for each farm & soil type based on the characteristics of the soil especially the P retention of individual soils. Grazing management especially immediately prior to or during storm rain events (pugging or poaching soil surface) can increase the runoff of phosphate….again controllable by good management practices. Using water soluble P fertilizers at or about storm rain events can also increase runoff. Effluent management is obviously a potential risk that can be managed by commonsense i.e. low dose rates over a larger area away from wet soils & storm events. All of these examples can be implemented at little cost before the event by some smart thinking & understanding the risks.


So 3 clear recommendations from Richard’s paper at the FLRC conference for farmers were:-
 1. There is NO reason to go above the recommended agronomic efficient Olsen P levels for soils on your farm. Check the recommendations.


2. There is sound argument for using low water soluble P fertilizers (reactive rock phosphate) if you have suitable soils & are in the right recommended rainfall band.


3. Fenced buffer strips/riparian strips along waterways & streams are essential & necessary. Stream fencing needs to follow recommended protection distances either side of the stream & ideally should include mixed tree planting to help stabilize banks & keep the stream water cool.


There were other suggestions like adopting low rate effluent applications & the possible use of constructed or natural wetlands.
Richard’s paper was clearly giving a message that smart farm management “acting carefully & anticipating possible risks” could minimise the potential environmental damage of P runoff into waterways. Identifying “critical source areas” is something every farmer can do….then seek advice as to how you can minimise the risk.
This is largely commonsense stuff but ultimately is smart “Risk Management”. The dairyfarmers I have met want to do the right thing for the environment so knowing that with phosphate most of the risk can be resolved by changes to daily management should be very reassuring.

Saturday, 11 February 2012

Centre of Excellence in Farm Business Managment, Facebook & Uruguayan Agricultural Students


Hi from Massey University, Palmerston North, & Lincoln University, Christchurch, New Zealand where this blog will now be written & produced on a regular basis. http://www.massey.ac.nz/massey/home.cfm
http://www.lincoln.ac.nz/
I have recently moved back to New Zealand after a 30 year period of working overseas as a dairy consultant in Australia, UK & France. The blog has been produced in Europe but will now come from the southern hemisphere.
I’ve joined the new “Centre of Excellence in Farm Business Management” which is currently funded by the NZ dairy industry & both Massey & Lincoln Universities. Hopefully the other agricultural sectors in NZ will also be involved with the Centre shortly. The Centre is a virtual Centre of Excellence (no bricks & mortar) of the Farm Management Staff at both Universities working together (a joint project) to improve the capability in Farm Management within NZ. We aim to be a serious player in Global Best Practice in Farm Management Research & Education.


I will regularly write about progress in these Research Projects & the Professional Development courses we are developing. I won’t be waiting until they are completed but report on progress to date…..why? I believe it is really important firstly that agricultural research is effective in visible change on farms….for that to happen, farmers & rural professionals need to engage all the way through the process to buffer, blunt, reshape & constructively be part of what I call “The Widget Making Team”. Otherwise the research “widget” will be deemed useless by the farmers & sent to the rubbish bin. Farmers need to both voice their opinions & have their expertise recognised & clearly heard.
My role with the Centre (CEFBM) is partly research, some teaching but mainly communication from the Universities to farmers, farming families, staff & the rural professionals that deliver professional services to the farming communities.

Let me divert…..Yesterday I gave my first my very first lecture to a group of agricultural students #BUTyouhavetolearntolaughatyourself. The students were from the University of the Republic of Uruguay. http://en.wikipedia.org/wiki/University_of_the_Republic_(Uruguay)

I sadly don’t speak Spanish nor they much English. You might quite rightly think that was a recipe for disaster (for my first University lecture) but NO because we started to talk about Facebook. Facebook is the social media of the young (& not so young). A quick survey revealed that 100% of the students use facebook. Now we were on the same wavelength & both talking with passion…..we were now understanding each other!

I asked (through Massey University’s International student support team who translated) how many of their parents used facebook (Can you imagine the “what are you for real…..looks). The answer, about 10% of the Uruguayan agricultural students’ parents were on facebook! That clearly illustrates why today we need to use social media to communicate with the young agriculturists & young well educated farmers who are the face of today & tomorrows food through out the world.
The Uruguayan students & I discussed what role Facebook, Twitter, YouTube, Flickr, blogs, google, wiki spaces might have in communicating global best practice farm management to farmers & the general public.
“IF I CAN TALK TO THE WORLD (by using social media) YOU ALSO CAN TALK TO THE WORLD ABOUT YOUR COUNTRY, YOUR AGRICULTURE, YOUR FARM & YOUR FOOD” In fact not only can you but you must as city separates from country & consumers become removed from farmers & food production.


Judge for yourself…..despite language differences DID we communicate with each other? Sorry Vice Chancellor….yes I did instruct them to turn on their mobile phones, cameras & make a hell of a lot of noise (probably against all the rules of the University) but it was a lot of fun….thank you fellow students! Great!
I have to confess also that when I was an AgSc student at Massey University back in the 1970s I got seriously offside with the then VC Dr Alan Stewart…..for erecting illegal ramps around the campus for disabled students access (in particular a fellow agricultural student who became a quad during his studies & struggled to get to lecture rooms because of poor disabled access (it was the 1970s)). The fact that our ramps looked remarkably similar to materials off the university farms was probably quite obvious to Dr Stewart too. However the good news is that I was allowed to complete my degree & the University erected proper Disabled Access everywhere…..& today would be very proud that they have good access for all students….little does the current admin realise it all started with fence posts knicked off the University farms!

I think it’s great that today, agricultural students get a chance to travel the world & come to NZ to look at our internationally respected farm business management. Both Massey & Lincoln offer postgraduate scholarships in Farm Business Management, so I hope some of my new best friends (NBFs) from Uruguay might consider studying here in NZ. Uruguay & NZ are already working together including AgResearch projects in Uruguay.
So getting back to my role at the “Centre of Excellence in Farm Business Management”, it’s essentially communication. I’m the interface & we intend using every social media tool available to us to talk as often as we can with farmers. We will use Facebook, Youtube, Webinars, Wiki Spaces, Twitter….you name it…if it’s effective we will use it. The Centre CEFBM will have a website shortly.
By the way the Vice Chancellor at Massey University Steve Maharey also uses Twitter. @SteveMaharey.

I strongly believe that farmers need to become “advocates” for their own Global Best Practice, their farming industries & the food they produce. We can’t rely on outside PR agencies to promote or defend farmers & excellent farm management practices. We must do it ourselves. I want to help farmers become “Farming Advocates”. If I can talk to the world YOU also can talk to the world…..& you must!

Friday, 11 November 2011

Regenerative Agriculture & Holistic Grazing Management


What has Regenerative Agriculture got to do with UK pasture based dairy farmers?
I think regenerative agricultural technologies have a lot to offer experienced pasture farmers who understand grazing management principles. I liken it to the best chefs who after having a classical training can go on and create the most amazing dishes. The same with classically trained singers & musicians, once they have mastered their craft they can go on to produce the most imaginative & creative music. So it is with grazing, soil, & water management….first you master the classical training then you use those skills to be creative. In this case it is to create topsoil & to control water & water flows on your farm. 
Regenerative agriculture is an opportunity to move beyond sustainability to become regenerative & to rebuild the biological capital on your farm. During the industrial agricultural revolution food production yields have raised, efficiency of yields has improved but at what cost to the environment & soil in particular soil carbon. Holistic grazing involves mixed pastures with many deep rooting species being grazed at much higher pasture covers. The concept is to feed both the cattle & the soil. 
So Who Are the Movers & Shakers?
In this new approach several American names stand out as leaders….Allan Savory, http://en.wikipedia.org/wiki/Allan_Savory
 http://www.holisticmanagement.org/    Gary Zimmer, Abe Collins & ofcourse the very well known Joel Salatin. http://www.polyfacefarms.com/
Many YouTube clips give a very good idea of how Joel Salatin’s grazing operates & how he thinks.
Joel has become a writer of many best selling books with intriguing titles like “The Sheer Ecstasy of being a Lunatic Farmer”. How could you resist a book like that?

However its not really that new…..nothing is, is it? And it’s closer than I ever imagined. A Pasture to Profit Discussion group member on the Cotswolds is a direct descendant of the Scottish landowner Robert H Elliot, 1898, who created & wrote about his system of farming that involved laying down land to grass, using deep rooting pasture species & grazing cattle to rebuild the topsoil, to better use water & to increase the biodiversity.
http://en.wikipedia.org/wiki/Robert_Henry_Elliot    Robert H Elliot’s book “The Clifton Park System of Farming” sets out his key principles.
In Australia, P A Yeomans during the 1930s developed a system of on farm water flow management & regeneration way before his time with a concept called “Keyline management” http://en.wikipedia.org/wiki/P._A._Yeomans
Keyline systems are designed to move water about a farm landscape to get the maximum about of pasture growth. It’s an incredibly clever concept that is amazingly simply but highly effective. The key objective is to control water flow across your farm. The core essence is to enhance the agricultural landscape with trees & pasture being grazed by cattle.
What is central to all of the above agricultural innovators & their systems for enhancing the environment & rebuilding topsoil is that the grazing of pasture with cattle. Many current day environmentalists/climate warming spokespersons quite wrongly think cows & cattle are a problem to the environment NOT the solution.
This is fascinating stuff & quite challenging to much of what is practiced on low input pasture farms…..that’s why you are the most qualified to take up & implement either all of or most of the principles of holistic grazing management. If you are a non believer that’s fine “I’ve never learnt anything from someone who always agrees with me”.
If I have reservations myself it relates to how this thinking can be exploited in high rainfall areas……..as it is being most successful in dry or even arid environments. The principles are however very important & universal. Several P2P group members are already experimenting & as with all pioneers (they are the guys with arrows in their backs in case you dont know how to spot them!)  it's not plane sailing but at least they are "having a go Mate!" which is fantastic for all of us. We need to focus on increasing soil carbon.
RegenAG are running courses in the UK with Darren Doherty from Australia & during 2012 there will be holistic grazing management workshops & Joel Salatin is coming over to run a 2 day workshop in either Nov or Dec 2012. You will need to register your interest now for that course.
This will be my last UK based blog for three years as I’m returning to NZ to take up a University post with the new “Centre of Excellence in Farm Business Management ” at Massey University. So the next blog will come from Palmerston North, NZ.
Current UK Pasture Measurements
TheAverage Pasture Cover (kgsDM/ha) & Pasture Growth (kgsDM/ha/day)
North Wales, AFC 2111, growth 20 still VG grazing conditions
Shropshire, 1850, growth 30, cover increasing
Shropshire, 2000, 45 day round, 40% dried off
Herefordshire, 2150, gr 18, de 20, soil temps 12, Now OAD pulling plug on 22nd Nov.
Herefordshire, 2219, gr 22, de 16, cows in by night, grazed 65% of farm since 1st Oct.
Dorset, AFC 2003, growth 20
Devon, AFC 2400, growth 30
East Sussex Cows in, pasture still growing in mild temps, Could be a good early turnout Jan/Feb in South East.
Cornwall, AFC 2480, gr 36, de 39, Awesome year!!!
Northern Germany, AFC 1925, growth 7, last 10 days grazing its been a very decent year!
My thoughts are with our friends in the Breton Group in France as Odile is going thru a rough patch. Our best wishes are with Alain & Odile, who are amazing people & wonderful friends!

Sunday, 6 November 2011

Grass-fed Rose Veau....What an Exciting Meat Experience!


What is Grassfed Rose Veau? 
This photo is of young dairy animals that have been reared on pasture & surrogate dairy cows.
I was fortunate this week to be present at the launch of this exciting new beef product which can be a byproduct from the pasture based dairy farms in the UK. Many influential people who would have been keen to be present sadly were not able to attend this low key launch.
Grassfed Rose Veau (pronounced Vo) is an opportunity for every pasture based dairy farmer in the UK. No farmer likes to dispose of male calves at birth. What a shameful waste of protein the world simply can not tolerate. In the UK we have a fantastic opportunity to take these animals thru to 7-8 months & produce a wonderful “low fat, high Omega 3” high quality meat. http://en.petitchef.com/recipes/british-rose-veal-veau-a-la-creme-fid-782217
People like the Soil Association have established rules that these male calves must be reared. The low input pasture based dairy farmers have a real opportunity to create a market niche that is clearly grassfed & healthy.

It’s seriously important that it is  GRASSFED for a number of reasons. Firstly it clearly distinguishes the meat from products like white veal & reassures the customer that it has been reared on healthy pastures in a very humane rearing system. Secondly the grassfed ensures a great ROSE colour (bright red pink) which is very important for retail presentation. Lastly the grassfed management ensures the high Omega 3 content which Bristol University has shown pertains to beef fed on pasture.
The word VEAU means young beef animal in French. This is also important as it clearly states that this is a young healthy animal so the meat will be tender.
So what are the on farm opportunities? Block calving spring or autumn provides a group of male calves all of the same age. This will simplify the management…we like that! Pasture based dairy farms have several milk sources…Nurse or Surrogate Cows, milk powder, colostrum or waste milk (must not have any antibiotics obviously).
East Staffordshire pasture based dairy farmer Rupert Major this year reared some calves on 600gm/day of milk powder plus some concentrate plus adlib access to fresh healthy pasture.
 At 7 months these had a carcase weight of 130kgs with an approx saleable meat yield of 50%. These were Jersey & Friesian cross calves. The Costs of rearing & butchering need to be carefully analysed so that we still aim for a good profit margin. This maybe difficult as it’s the milk feeding phase that is expensive…hence the use of waste milk, colostrum & using surrogate cows.
Other farmers have very successfully reared 2-3 calves per Surrogate mother using cows that are calving out of the block pattern. These cows do a Stirling job & stay on the farm another year. Both autumn & spring calving herds have been using Surrogate cows as rearers.
The butchering of this meat needs some experienced butchers who are aware of some of the French cuts such as Poire & Onglette.     . http://www.lowerhurstfarm.co.uk/Homepage.htm
It’s really important that this meat is sold with recipes & guides to a successful & tasty dish. Most British people are not used to this type of meat & will need some help to create great dishes. This is an interesting point as virtually everyone is familiar with cooking lamb which is prepared in a very similar way on farm. Some VEAU dishes can be seared using a very hot pan for a very quick cooking while others will be imaginatively prepared using slow cook techniques & mixing complex flavours of herbs & spices.
At Cowdray Farm Shop you can see that Grassfed Rose Veau can be a bright & exciting display in any retail outlet. What a great advertisement both for the farm & the Farm Shop at Cowdray. http://www.cowdrayfarmshop.co.uk/
Chef Jeff Thomas, at the Seasoned Cookery School run by Clare Tetley in the picturesque Peak District National Park, Derbyshire, has created a wonderful range of VEAU dishes including an old Staffordshire sausage recipe which he has found.
Sara a finalist in last years Masterchef program in the UK is a great fan of this meat & has created some exciting recipes too. http://www.seasonedcourses.com/
 Seasoned Cookery School runs excellent stylist one day courses for both beginners & experienced cooks. These courses include learning how to cook “Under Utilised Cuts” that include Grassfed Rose Veau.
Clare has gift vouchers on her website….an ideal present for your husband, wife, brother or girlfriend….book now!

The success of GRASSFED ROSE VEAU will depend on pasture based dairy farmers selling both the product & the new brand name. We need chefs & butchers to use their skills & imagination to create easily prepared dishes that discerning consumers will love to experiment with for their families. Restaurants need to get it onto the menus so customers get excited. 
This is an opportunity for farmers to grow, prepare, cook & feast on their own home grown healthy food. http://www.nytimes.com/2007/04/18/dining/18veal.html?pagewanted=all
We need to use every social media opportunity to each market this new brand of healthy meat to as wide an audience as possible. We need to talk this up as it’s a real opportunity for pasture based dairy farmers. 
Get used to the new brand name & use it at every opportunity with our butchers, family & friends.
Let’s get out there & sell GRASSFED ROSE VEAU.

I'm writing this having just finished a delicious "Grassfed Rose Veau" rolled brisket that was slow cooked as a pot roast.....wow so tender!

  Current UK Pasture Measurements
Growth rates dropping with shorter day lengths, soil temps still very good for this time of year.
TheAverage Pasture Cover (kgsDM/ha) & Pasture Growth (kgsDM/ha/day)
North Wales AFC 2013, growth 40, demand 33
Shropshire, 1850, gr 20, de 12, at last some rain, soil temp 11.8
Shropshire, 2150, gr 17, heifers now dry, budget to close 1st Dec 1900
Hereford, 2200, gr 20, de 20, suppl 24, good rain very mild
Gloucestershire, 2394, gr 27, soil temp 13 at midday
SW Wales, 2400, gr 30, de 22, 1st calvers now dry
Somerset org, 2300, gr 25,
Dorset 2160, gr 30 feeding 2kg conc + 4kg silage OAD milking
Dorset 2050, gr 10kgs DM/ha/day
Dorset, 2360, gr 30, started feeding silage
East Sussex, 1900, gr 45, cows in fulltime soil temps 10
Cornwall, soil temp 12.5 at 10am
Cornwall, 2590, gr 45, de 38, getting wet
Devon org 2400, gr 32, cows in by night, 60 day rotation